Target Past, Present and Future Guests with Smart Data Marketing

No crystal ball necessary

With a decline in the number of repeat customers, targeting past guests is a fairly common practice. However, only a few properties capitalize on smart data to reach potential guests who are “in-market"—i.e., those travelers who have expressed intent to travel now or in the near future to the hotel’s destination. Their strategy? Spending marketing dollars smarter. Their secret? Smart Data Marketing.

This fresh style of marketing leverages both CRM Data and Intent Data to engage past guests and use the knowledge from your past guest to target future guests. In other words, to make the most out of past, present and future guests to generate higher direct bookings. Smart Data Marketing puts your CRM data to work and builds lookalike audiences based on guest travel planning behavior so you can replenish your existing customer base with new guests on an ongoing basis.