The Q2 Hotel Digital Marketer's Whitepaper

Now available for viewing and download, the NextGuesttrategy Q2 2019 Whitepaper Edition: The Hotel Digital Marketer's Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences.

Read the NextGuesttrategy Q2 2019 whitepaper to learn about:

  • What’s Trending: Stay in the loop with the must-know trends of the quarter, including video coming to Google responsive display ads, the rise of Snapchat advertising, and asymmetrical website designs. 
     
  • From the Design Studio: Get inspiration from some of our most creative clients who use their websites to provide a compelling look at the property while driving direct bookings. Read more about the recent website launches of Hotel Retlaw, Ayres Hotels, and Morongo Casino, Resort and Spa.
     
  • Metrics that Matter: Learn how to appeal to the new 'creative class' of travelers. This new class is fueling the growth of brands such as Airbnb and is the audience hoteliers need to start appealing to.
     
  • A Look Outside the Industry: Find inspiration in initiatives outside the hospitality industry. We take a closer look at how Reebok transformed their brand with a new and improved website, and Dunkin' partnered with Peeps for a spring-themed campaign. 
     
  • Plus other valuable insider information, including a recap of the last quarter, creative concepts from the NextGuest Idea Shop, and more.

 

Fill out the form to view the interactive whitepaper or to download the PDF version.