2,434% ROI for InterContinental Miami’s Independent Website

The partnership between InterContinental Miami and NextGuest Digital has resulted in great returns for the property. Compared to the marketplace, while the InterContinental Miami seems like a simple extension of the InterContinental brand, the website leverages unique functionalities such as personalization features. Unlike its competitors, this independent website is able to serve unique content to website visitors based on their IP address.