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Case Study: A Luxury So-Cal Property Sees a Sharp Increase in Mobile Revenue

Case Study: A Luxury So-Cal Property Sees a Sharp Increase in Mobile Revenue

June 18, 2019

What’s the problem? With state-of-the-art hotel amenities, a luxurious spa, and unparalleled dining, Morongo Casino + Resort + Spa had everything a guest would want and need, except for a user-friendly online presence. The property was also in need of a better strategy to feature and promote each of its unique business segments.   What’s...

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Five Questions with Felix Laboy, Executive Chairman of NextGuest

Five Questions with Felix Laboy, Executive Chairman of NextGuest

June 13, 2019

As the executive chairman of NextGuest, Felix Laboy is at the helm of two of the hospitality industry’s leading marketing firms, NextGuest Digital and NextGuest CRM (formerly known as HEBS Digital and Serenata CRM). We sat down with Felix to get the scoop on how he started his career in hospitality, where he loves to...

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Introducing NextGuest at HITEC Minneapolis Booth 940

Introducing NextGuest at HITEC Minneapolis Booth 940

June 11, 2019

The leading hospitality technology and digital marketing company will be attending HITEC Minneapolis, June 17-20.   NextGuest is preparing for HITEC Minneapolis, where it will be showcasing new products and services. The Hospitality Industry Technology Exposition and Conference is the largest and longest-running convention of its kind, highlighting industry leaders and the latest in hospitality...

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HSMAI ROC: NextGuest Partner Insights Workshops You Won’t Want to Miss

HSMAI ROC: NextGuest Partner Insights Workshops You Won’t Want to Miss

June 10, 2019

Hospitality Sales and Marketing Association International will be hosting its annual Revenue Optimization Conference on June 18-19. The 2019 HSMAI ROC conference is part of The Hospitality Industry Technology Exposition and Conference, which is being held this year in Minneapolis. This event is designed for hotel marketing and revenue leaders to learn about fresh and...

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HEBS Digital Announces Rebrand to NextGuest Digital

HEBS Digital Announces Rebrand to NextGuest Digital

June 4, 2019

HEBS Digital, the award-winning hospitality marketing firm that has pioneered book-direct strategies for hotels since 2001, announced that it is changing its name to NextGuest Digital, effective today. “The name change to NextGuest reflects our goal of helping hotels reach their ‘next guest’ by leveraging our next-generation innovations in digital, CRM, and technology.  NextGuest’s more...

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Marketing Monday Tip: Create a Unique Spotify Playlist

Marketing Monday Tip: Create a Unique Spotify Playlist

June 3, 2019

KFC France recently created its own playlist for Spotify that includes a variety of hip-hop songs that mention the brand. Surprisingly, the fried chicken restaurant has call-outs in over 46 songs from artists such as Kanye West, Diplo, Drake, Kendrick Lamar, and more. The company also encouraged participation by allowing followers to suggest additional songs...

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