September 10, 2018

HEBS Digital’s Sister Company, Serenata CRM, Voted the Best Hotel Technology Provider in Asia

Serenata CRM, the sister company of HEBS Digital and the leading specialist for customer relationship management (CRM) and E-marketing, was recognized as the best hotel technology provider in Asia at the World Travel Awards Asia & Australasia in Hong Kong. This prestigious award is presented annually by a high-ranking international jury made up of global travel and tourism experts.

“We have had a strong presence in the region for years and count ourselves lucky to enjoy the trust of a distinguished customer base of unique and high-quality brands. That is why this is a special tribute for us, and we are very proud and grateful to be honored with this renowned award in this growing market,” said Dieter Dirnberger, CEO of Serenata CRM.

Since their inception 25 years ago, the World Travel Awards have evolved into a globally respected brand. Established in 1993, they celebrate excellence across all key sectors of the travel, tourism and hospitality industries. Traditionally, after five regional run-offs in Asia, Europe, Latin America, the Middle East and Africa, the global winner of the Awards is chosen in a grand finale. This year’s World Travel Awards Grand Finale will be held in Lisbon/Portugal in November.

Serenata CRM is a three-time consecutive winner of the World Travel Awards, most recently in 2017. Part of NextGuest Technologies, Serenata CRM and HEBS Digital, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.


About Serenata CRM

Serenata CRM is a worldwide leading provider of guest communication and CRM solutions for the hotel industry. Founded in 1996, Serenata CRM has many years of experience in the hospitality business and is a subsidiary of NextGuest Technologies, which also includes HEBS Digital as a specialist in digital marketing. Through the cooperation of both companies, Serenata CRM offers comprehensive CRM and E-marketing solutions for the hotel industry. A special focus is placed on attracting new guests by integrating all digital channels. With the integration of guest information from Property Management Systems (PMS), Central reservation Systems (CRS), websites and other systems, Serenata CRM offers a 360° guest profile view. With Serenata CRM, guests are contacted by a targeted, dynamic and relevant communication before, during and after their stay with the aim of long-term guest loyalty.


About NextGuest Technologies

NextGuest Technologies is an integrated hospitality technology and digital marketing company comprised of HEBS Digital and Serenata CRM. Combining our leading technology with innovative strategy, design, and digital marketing solutions, we are closing the loop on the customer journey with the first fully-integrated guest engagement, acquisition, and marketing platform. NextGuest Technologies helps hoteliers to increase direct bookings and revenue, lower distribution costs, and increase the lifetime value of guests by combining the power of CRM with guest acquisition marketing. Its diverse client portfolio spans the globe and consists of top luxury and boutique hotel chains, independent hotels, resorts, casinos, franchised properties, hotel management companies, and DMO and tourist offices. NextGuest’s mission is to continue to build a portfolio of innovative technology companies that are paving the way in the industry—exclusively focusing on companies that are the best at what they do in the hospitality space.

Read More

About NextGuest Digital:

NextGuest Digital uses the latest in digital marketing technology to assist hotel brands in crafting their digital presence. Through the agency’s smartCMS®, Content Personalization Engine, Smart Data Marketing, and other innovative initiatives, hoteliers see a drastic boost in direct bookings, as well as lower distribution costs and an increase the lifetime value of guests. NextGuest Digital is part of NextGuest, an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting. | (800) 649-5076 |





Editorial Contact:

Garrick Lee
Brand Marketing Manager
Phone: (212) 752-9425