January 25, 2019

Product Spotlight: YouTube TrueView

The Problem

Currently, YouTube is the second largest search engine out there. With over 1.9 billion logged-in monthly users, most users now prefer the platform over live tv. On mobile alone, YouTube reaches more 18-49 year-olds than any other broadcast or cable network. Often times, however, reaching this vast audience in a meaningful and engaging way can be difficult for hotels.


The Solution: YouTube TrueView

With YouTube TrueView video ads, hotels can generate awareness, traffic, and bookings by reaching a target audience in a highly visual way. There are two types of TrueView ads, in-stream and discovery ads. In-stream ads play before or during another video while video discovery ads appear alongside YouTube videos, in YouTube search pages or on websites on the Google Display Network that match your target audience. Viewers have the option to skip after 5 seconds however, advertisers only pay for ads that are viewed in their entirety, until 30 seconds have passed, or when a user clicks on the prompt.


The Guest

The guest includes YouTube viewers who are either scrolling or watching a video. Users of the platform range in age and demographics, however, 8 out 10 18-49 year-olds watch YouTube in an average month. With many targeting metrics, hotels can easily identify the ideal guest they are trying to attract and serve ads to them.


The Benefits

  • Reaches your ideal customer.
    • Target your hotel’s best guest based on who they are, where they are, and what they are interested in.
  • Increases exposure across all devices.
    • With 60% of YouTube views coming from mobile devices, TrueView ads are a great way to reach people on all of their devices.
  • Build brand recognition and increase engagement.
    • The more that a user can see and interact with your brand online, the more likely they are to develop a relationship and engage with your content.


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About NextGuest Digital:

NextGuest Digital uses the latest in digital marketing technology to assist hotel brands in crafting their digital presence. Through the agency’s smartCMS®, Content Personalization Engine, Smart Data Marketing, and other innovative initiatives, hoteliers see a drastic boost in direct bookings, as well as lower distribution costs and an increase the lifetime value of guests. NextGuest Digital is part of NextGuest, an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting.

www.nextguestdigital.com | (800) 649-5076 | hello@nextguest.com





Editorial Contact:

Garrick Lee
Brand Marketing Manager
Phone: (212) 752-9425
Email: garrick@nextguest.com