May 6, 2019

Marketing Monday Tip: Experiential Marketing

Artist Donald Glover, aka Childish Gambino, used iOS Airdrop at Coachella to share his Adidas collaboration with festival-goers. Those who accepted the Airdrop received a free pair of his unreleased shoes to wear at the concert all weekend. Glover and Adidas are only two of the many who are taking advantage of experiential marketing.

 

Brands are going above and beyond to connect and engage with consumers. Nowadays, consumers value experiences over products. From Chanel’s Le Rouge Pop-Up to Refinery29’s 29Rooms funhouse, experiential marketing is transforming the industry landscape.

 

Consider how your property can bring guests into rooms in a new and creative way. Whether that be as extravagant as choosing people at random for a free night’s stay or as simple as incorporating 360-degree views of the property onto your website, be sure to set a clear experiential strategy beforehand. When thinking about incorporating this into your next marketing campaign, keep these tips in mind:

  • Think about what your guests want.
  • Set out a distinct goal.
  • Consider available and appropriate resources.
  • Deliver with precision.

 

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About NextGuest Digital:

NextGuest Digital uses the latest in digital marketing technology to assist hotel brands in crafting their digital presence. Through the agency’s smartCMS®, Content Personalization Engine, Smart Data Marketing, and other innovative initiatives, hoteliers see a drastic boost in direct bookings, as well as lower distribution costs and an increase the lifetime value of guests. NextGuest Digital is part of NextGuest, an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting.

www.nextguestdigital.com | (800) 649-5076 | hello@nextguest.com

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Editorial Contact:

Garrick Lee
Brand Marketing Manager
Phone: (212) 752-9425
Email: garrick@nextguest.com