By Juliana Shallcross and Max StarkovThe hotel industry has long been scolded for being behind the times when it comes to adopting new technology. That largely dates back to the late 1990s, when brands were slow to get into the online booking game, and then in the mid-2000s, hotels also lagged in upgrading in-room technology.
Today, hotels have caught up and offer many innovative amenities such as robot room service and artificial intelligence when checking in.
However, the topic of blockchain, a type of digital ledger that can securely record transactions between two parties with encrypted information, has become a divisive subject amongst hoteliers.
Max Starkov, Founder and Director at HEBS Digital, sat down with Juliana Shallcross, Technology Reporter at HOTELS Magazine, to discuss the potential benefits that blockchain could have in the hotel industry. Through their discussion, Max identified three worthwhile uses for the technology:
About NextGuest Digital:
NextGuest Digital uses the latest in digital marketing technology to assist hotel brands in crafting their digital presence. Through the agency’s smartCMS®, Content Personalization Engine, Smart Data Marketing, and other innovative initiatives, hoteliers see a drastic boost in direct bookings, as well as lower distribution costs and an increase the lifetime value of guests. NextGuest Digital is part of NextGuest, an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting.
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