Hotel El Ganzo is far more than a hotel, it’s a headspace. The unique property worked with HEBS Digital to design a custom website that brings the creative aspects of their San Jose del Cabo hotel online, with a goal to attract artists, musicians, filmmakers, and more to the shores of the Sea of Cortez.
Inspired by the distinctive art and music offerings at El Ganzo, the new homepage welcomes guests to “a space of inspiration,” a hipster-style hacienda hangout that’s anything but a scripted hotel experience. From artisan meals to hand-crafted cocktails and live music performances, El Ganzo is an experiential trip in and of itself.
Built on HEBS Digital’s award-winning smartCMS® platform, the website is fully-optimized for travelers at all stages of the booking process. In the dreaming phase, users are transported to San Jose del Cabo with bright colors, quirky illustrations, and destination imagery. Those in the planning phase enjoy easy-access to room types directly from the homepage, as well as to dining and drinking experiences. When it’s time to book, exclusive offers encourage users to complete their reservation. After check-in, a cultural calendar gives users yet another reason to return to the website as they experience El Ganzo.
A custom landing page was created to spotlight on-property dining at El Ganzo, with options ranging from a rooftop sushi bar to Ganzo Downstairs – a contemporary dining experience featuring locally-sourced dishes. Another custom landing page was designed to house their arts and music experiences, including a cultural calendar, videos from the El Ganzo sessions, and a social feed that brings in fresh content from the #elganzomusic hashtag.
“HEBS was wonderful at adapting to our needs and closely maintaining El Ganzo´s DNA of Art and Music on our new website,” said Ella Messerli, General Manager. The new El Ganzo website is a perfect example of how beauty and science work hand in hand to create an engaging, memorable booking experience.
About NextGuest Digital:
NextGuest Digital uses the latest in digital marketing technology to assist hotel brands in crafting their digital presence. Through the agency’s smartCMS®, Content Personalization Engine, Smart Data Marketing, and other innovative initiatives, hoteliers see a drastic boost in direct bookings, as well as lower distribution costs and an increase the lifetime value of guests. NextGuest Digital is part of NextGuest, an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting.
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Brand Marketing Manager
Phone: (212) 752-9425