December 5, 2018

Case Study: La Fonda on the Plaza Boosts Brand Awareness and Website Traffic with Sweepstakes Campaign

What’s the problem?

La Fonda on the Plaza was launching their newest program called Artist in Residence – a city-sponsored initiative bringing Southwestern artists and live painting to the hotel lobby for guests to enjoy – and needed a creative way to bring awareness to the ongoing events.


What’s the end goal?

The goal was to generate awareness around their Artist in Residence program, drive traffic to the website, increase brand loyalty and boost sign-ups for their email distribution list.


How did we solve it?

In order to achieve their goals, a sweepstakes and multichannel campaign were developed to advertise the new initiative revolving around the booming Santa Fe art scene. The campaign included a dedicated landing page for the sweepstakes, a countdown banner, email promotion, homepage lightbox, display, SEM sitelink extensions, social media (paid and organic) and a TripAdvisor special offer.


La Fonda on the Plaza Boosts Brand Awareness and Website Traffic with Sweepstakes Campaign, Case Study


The Proof:

As a result, the campaign saw a 68% increase in website traffic, over 3,000 email sign-ups, and over 600 shares on social media throughout the duration of the campaign flight.

Read More

About NextGuest Digital:

NextGuest Digital uses the latest in digital marketing technology to assist hotel brands in crafting their digital presence. Through the agency’s smartCMS®, Content Personalization Engine, Smart Data Marketing, and other innovative initiatives, hoteliers see a drastic boost in direct bookings, as well as lower distribution costs and an increase the lifetime value of guests. NextGuest Digital is part of NextGuest, an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting. | (800) 649-5076 |





Editorial Contact:

Garrick Lee
Brand Marketing Manager
Phone: (212) 752-9425