What’s the problem?
With state-of-the-art hotel amenities, a luxurious spa, and unparalleled dining, Morongo Casino + Resort + Spa had everything a guest would want and need, except for a user-friendly online presence. The property was also in need of a better strategy to feature and promote each of its unique business segments.
What’s the end goal?
The goal was to better communicate the on-property experience and each distinct business segment, improve the customer journey to a booking, and enhance the mobile user experience.
How did we solve it?
In order to reach the goals, NextGuest Digital launched a robust website with streamlined navigation and content to improve the user journey at each step. By transforming the site with edge-to-edge, dynamic imagery, cutting long paragraphs of texts into small, consumable content blocks, and dedicating a minisite to its elegant dining option, Morongo enhanced its site navigability and increased YoY KPIs.
The new website saw revenue increase from mobile devices by 41%, total conversion rate increase by .09%, and total bookings increase by over 250.
About NextGuest Digital:
NextGuest Digital uses the latest in digital marketing technology to assist hotel brands in crafting their digital presence. Through the agency’s smartCMS®, Content Personalization Engine, Smart Data Marketing, and other innovative initiatives, hoteliers see a drastic boost in direct bookings, as well as lower distribution costs and an increase the lifetime value of guests. NextGuest Digital is part of NextGuest, an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting.
www.nextguestdigital.com | (800) 649-5076 | firstname.lastname@example.org
Brand Marketing Manager
Phone: (212) 752-9425