June 18, 2019

Case Study: A Luxury So-Cal Property Sees a Sharp Increase in Mobile Revenue

What’s the problem?

With state-of-the-art hotel amenities, a luxurious spa, and unparalleled dining, Morongo Casino + Resort + Spa had everything a guest would want and need, except for a user-friendly online presence. The property was also in need of a better strategy to feature and promote each of its unique business segments.

 

What’s the end goal?

The goal was to better communicate the on-property experience and each distinct business segment, improve the customer journey to a booking, and enhance the mobile user experience.

 

How did we solve it?

In order to reach the goals, NextGuest Digital launched a robust website with streamlined navigation and content to improve the user journey at each step. By transforming the site with edge-to-edge, dynamic imagery, cutting long paragraphs of texts into small, consumable content blocks, and dedicating a minisite to its elegant dining option, Morongo enhanced its site navigability and increased YoY KPIs.

 

The Proof:

The new website saw revenue increase from mobile devices by 41%, total conversion rate increase by .09%, and total bookings increase by over 250.

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About NextGuest Digital:

NextGuest Digital uses the latest in digital marketing technology to assist hotel brands in crafting their digital presence. Through the agency’s smartCMS®, Content Personalization Engine, Smart Data Marketing, and other innovative initiatives, hoteliers see a drastic boost in direct bookings, as well as lower distribution costs and an increase the lifetime value of guests. NextGuest Digital is part of NextGuest, an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting.

www.nextguestdigital.com | (800) 649-5076 | hello@nextguest.com

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Editorial Contact:

Garrick Lee
Brand Marketing Manager
Phone: (212) 752-9425
Email: garrick@nextguest.com