April 6, 2018

Case Study: The Brown Palace Hotel and Spa Increased Bookings Initiated with a Cohesive Content Strategy

What’s the problem?

With a milestone anniversary and a year filled with unique and fun experiences with interactive events and activities, The Brown Palace Hotel and Spa needed a fresh and innovative way to generate awareness and attract guests to their landmark hotel for these exciting events.

What’s the end goal?

The goal was to drive engagement among key customer segments, increase the traffic to the website, increase their social media following, and boost natural search efforts.

How did we solve it?

Based on their goals, website promo slides, social media posts, social media custom images, and blog posts were created to be utilized throughout the quarter. Items were strategically paired together – such as social media custom images – with events/holidays all leading to an increase in engagement on the website and social media channels.

The Proof:

The content not only generated an increase of 7% in Facebook followers, a 127% increase in Natural Search keyword rankings, it also generated interest and demand for the hotel resulting in a 17% increase in bookings initiated.

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About NextGuest Digital:

NextGuest Digital uses the latest in digital marketing technology to assist hotel brands in crafting their digital presence. Through the agency’s smartCMS®, Content Personalization Engine, Smart Data Marketing, and other innovative initiatives, hoteliers see a drastic boost in direct bookings, as well as lower distribution costs and an increase the lifetime value of guests. NextGuest Digital is part of NextGuest, an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting.

www.nextguestdigital.com | (800) 649-5076 | hello@nextguest.com





Editorial Contact:

Garrick Lee
Brand Marketing Manager
Phone: (212) 752-9425
Email: garrick@nextguest.com