What’s the problem?
Cheeca Lodge & Spa in the Florida Keys suffered structural damage from Hurricane Irma and had to close for several months for repairs. While renovations were near being complete, the hotel was looking for a way to gain a high volume of bookings for its first few weeks following the grand reopening.
What’s the end goal?
The goal was to generate awareness of Cheeca’s reopening after the hurricane and to drive early bookings to fill the hotel after being closed for months.
How did we solve it?
A two-month multi-channel campaign was launched which included a Limited Time Offer – 20% off stays plus $250 in resort credit. Each phase of the travel planning journey required different parts of the multichannel strategy such as GDN for awareness, SEM for interested travelers, DRM for users who initiated bookings, and for a final push, a countdown clock on the website to encourage direct bookings.
The campaign was a massive success with 547 bookings and 1,878 nights booked which led to a 14X ROAS.
About NextGuest Digital:
NextGuest Digital uses the latest in digital marketing technology to assist hotel brands in crafting their digital presence. Through the agency’s smartCMS®, Content Personalization Engine, Smart Data Marketing, and other innovative initiatives, hoteliers see a drastic boost in direct bookings, as well as lower distribution costs and an increase the lifetime value of guests. NextGuest Digital is part of NextGuest, an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting.
www.nextguestdigital.com | (800) 649-5076 | firstname.lastname@example.org
Brand Marketing Manager
Phone: (212) 752-9425