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Now Available: Content Personalization on the Hotel Website Whitepaper

Now Available: Content Personalization on the Hotel Website Whitepaper

August 13, 2019

Personalization in the hospitality industry isn’t a new concept. Hotels often provide personalized in-room and on-property experiences, so why should the website experience be the same for all visitors? It’s not enough to present potential guests with static website content and expect them to find what they’re looking for and make a reservation. In fact,...

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Marketing Monday Tip: Brand Partnerships

Marketing Monday Tip: Brand Partnerships

August 12, 2019

Recently, brands have been forming unlikely partnerships for marketing campaigns with brands outside of their industry. T-Mobile and Taco Bell debuted a T-MoBell concept pop-up in major cities across America which featured live DJs, daily giveaways, co-branded merchandise, tacos, and special menu items. The co-branded concept provided an experiential space for consumers and exposed each...

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Now Available: NextGuest Magazine Issue #5

Now Available: NextGuest Magazine Issue #5

August 6, 2019

NextGuest’s fifth magazine issue focuses on all things related to hotel digital marketing, how to reach guests throughout the travel planning journey, and insights into the future of travel. Read now to learn about: Top 5 Ways to Elevate Your Digital Strategy Using RFM: The digital landscape is constantly evolving. Digital marketers continue to seek...

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The Top 5 Things You Need to Know Now in Hotel Digital Marketing: July Edition

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: July Edition

July 23, 2019

This month, the latest digital innovations include a new “Swipe to Visit” feature in Google image results, A/B testing tools in Microsoft Ads, and the roll-out of advertisements in Instagram’s “Explore” tab. From SEO to design, find out the top five things you need to know now in hotel digital marketing.   1. SEO: AMP-enabled...

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Announcing Paolo Torchio as NextGuest’s Chief Operating Officer

Announcing Paolo Torchio as NextGuest’s Chief Operating Officer

July 22, 2019

NextGuest welcomes Paolo Torchio as its Chief Operating Officer, with the overarching goal of creating more synergies between the company’s four pillars: NextGuest Digital, CRM, Labs, and Consulting. Together they form an integrated platform that provides hoteliers with a comprehensive set of services, allowing hotel brands to make the most of their marketing dollars and...

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Marketing Monday Tip: Hotel Scent Branding

Marketing Monday Tip: Hotel Scent Branding

July 15, 2019

Have you ever been walking down the street when suddenly a familiar smell drifts by and you are suddenly wrapped up in a vivid memory of a special place? Smell is one of the most powerful senses that we have as humans. In fact, until the age of 10, it is the primary way that...

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