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Announcing Paolo Torchio as NextGuest’s Chief Operating Officer

Announcing Paolo Torchio as NextGuest’s Chief Operating Officer

July 22, 2019

NextGuest welcomes Paolo Torchio as its Chief Operating Officer, with the overarching goal of creating more synergies between the company’s four pillars: NextGuest Digital, CRM, Labs, and Consulting. Together they form an integrated platform that provides hoteliers with a comprehensive set of services, allowing hotel brands to make the most of their marketing dollars and...

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Marketing Monday Tip: Hotel Scent Branding

Marketing Monday Tip: Hotel Scent Branding

July 15, 2019

Have you ever been walking down the street when suddenly a familiar smell drifts by and you are suddenly wrapped up in a vivid memory of a special place? Smell is one of the most powerful senses that we have as humans. In fact, until the age of 10, it is the primary way that...

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Product Spotlight: Content Personalization Engine 2.0

Product Spotlight: Content Personalization Engine 2.0

July 9, 2019

The Problem According to a recent study by Epsilon, 80% of consumers are more likely to complete a purchase when brands offer personalized experiences. Consumers are more curious, more impatient, and demand more personalized results now more than ever before. They expect tailored experiences, and they expect brands to know their intent as soon as...

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Just Back From: Bali, Indonesia

Just Back From: Bali, Indonesia

July 3, 2019
By Garrick Lee

The island of Bali is known for its lush scenery, iconic rice paddies, and picturesque beaches. Across the island, visitors can take part in a wide range of experiences from relaxing resorts to lively beachside bars. NextGuest’s Brand Marketing Manager, Garrick Lee, recently jetted off for some rest and relaxation, returning with everything you need...

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Marketing Monday Tip: Purpose-Driven Marketing

Marketing Monday Tip: Purpose-Driven Marketing

July 1, 2019

To celebrate the week of World Oceans Day (June 8), Corona partnered with environmental group Parley for the Oceans to encourage people to “pay with plastic” in exchange for a beer. In select countries, the beer maker accepted plastic waste in exchange for beer at retailers and bars. The brand also created a limited-edition can...

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The Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition

June 27, 2019
By Margaret Mastrogiacomo, EVP Strategy

This month, the latest digital innovations include new voice search and SEM studies presented at SMX Advanced, the rollout of Instagram branded content ads, and native advertising becoming a more impactful display format as it gains more traction. From SEO to design, find out the top five things you need to know now in hotel...

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